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Empower Selena Project

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Margaret Vinci Heldt On Inventing the Beehive Hair Style

The woman credited for creating the famous Beehive hairstyle back in the 1960s, passed away peacefully on June 10, 2016 at age 98.

Margaret Vinci Heldt of Elmhurst, IL, was active with her professional association,Cosmetologists Chicago, for almost 80 years. She recently attended America’s Beauty Show in Chicago, to present the Margaret Vinci Heldt Creativity in Hairdressing Scholarship, and enjoyed every minute of the event, laughing and flirting with many of her dear friends.

While at America’s Beauty Show 2012, at Cosmetologists Chicago’s BeautyBASH, MODERN’s Alison Alhamed got the opportunity to chat with Margaret Vinci Heldt, who designed the world’s first beehive hair style that debuted in 1960 on the pages of MODERN SALON—formerly known as MODERN BEAUTY SHOP magazine. Above, hear the interview with Margaret, or, read her story transcribed from the interview below:

MARGARET VINCI HELDT’S BEEHIVE STORY: “In 1960, MODERN BEAUTY SHOP magazine called me and said, ‘You know Margaret, something is happening to our profession—all we’re seeing is The Pageboy, The Flip and the French Twist, but something is wrong—we need new ideas Margaret. You’ve always been creative, we want you to go home and think about what you’d like to do for our photo shoot. Really let yourself go.’

“I thought, ‘What am I going to do that hasn’t been done before?!’ So I went home, took out my mannequin, and started playing. I remembered a little hat I owned, sort of a fez, which was really popular with Jackie O., and I really loved it. I’d always thought, ‘Someday I’m going to invent a hair style that’s going to fit right under that little hat.’ Then, I realized, that’s exactly what I should do for the photo shoot!

“Once I started working, I really liked what I saw—I realized I was doing something different, and I liked it! I went to the photographer, and MODERN had a model set up for me—she was a beautiful model with the perfect length of hair: when things are supposed to go right, everything just goes right! So, I started working, and things were really looking nice, and the editor who was writing up the story said ‘Oh, Margaret, that’s really coming along nicely.’ And I sais, ‘Yes but there’s something missing!’ So, I took a little ornament off the hat, made of black denim, I put it in the model’s hair, and it looked just like a bee! The editor said, ‘Margaret! That looks just like a beehive. Could we call it a beehive?’ I said, ‘You could call it whatever you want!’ And so, the beehive was born. And, what a life is that! Now the style keeps coming back and coming back!”

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The Top 4 Reasons to See a Professional Colorist

At-home hair color may seem convenient, but as noted byIan Michael Black, Aveda global artistic director, hair color, the results can be unpredictable. It’s always better to invest the time to see a professional colorist.

Here Black offers the top four reasons to see a professional colorist (clients, take note!):

1. ARTISTRY

A colorist is an artist and nothing will compare to having your hair colored by someone who has the visual artistic eye for hair color, and also a high level of expertise and experience. A colorist can open your eyes to see what’s possible in terms of your hair color, skin tone and eye color. They can refine that color and tone into a perfect shade that is unique for that person.

2. TECHNIQUE

A colorist doesn’t need to color over everything. They are equipped with the skills to just place the color only where it is needed, and in the long-term your hair will feel healthier, shinier and have a more youthful appearance.

3. BOTANICALS

By seeing an Aveda colorist you will be experiencing Aveda color, which is high-quality professional color customizable for the individual. It also has an up to 93% naturally derived formula that infuses the hair with incredible, healthy looking shine with a signature blend of botanical oils. The Aveda color lines our artists use help provide artisanal results of multi-dimensional texture, shine and gorgeous color.

4. RELAXATION

Going to a salon allows you to take a moment for yourself. For example, Aveda offers complimentary Rituals of Renewal, so while color is processing clients will be pampered with a cup of tea, a Stress-Relieving Hand and Arm Massage, or an Aroma Sensory Journey.

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V76 by Vaughn Gives Its Product Line a New Look

V76 by Vaughn has relaunched their product line and given it a new look. While the formulas have remained unchanged, the packaging will present a more streamlined and simplistic message for today’s man. The original collection, which launched with its “legacy packaging” in 2014, featured grooming products curated by highly sought-after men’s groomer Vaughn Acord in collaboration with Luxury Brand Partners.

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Slope Suds welcomes Sophia Reed as our July artist in residency!

The Slope Suds family is proud to host the very talented artist Sophia Reed for the month of July. Stop by the salon to see her work and learn more about her as a local artist.

SOPHIA REED

Sophia Reed is a Brooklyn based artist obsessed with social media. Reed was raised in Kansas City, Missouri where she earned a BFA in painting and BSE in Art Education. Her artistic practice drastically changed when she moved from her spacious studio in Missouri to her much smaller studio, also functioning as a bedroom in New York. The artist’s new location presented challenges, forcing her to take new approaches in her work.

One bizarre Instagram photo of a friend stretching her tongue to reach a smoothie straw sparked her first drawing with the words ‘Social media is weird’ written underneath. After a few months her intrigue grew, revealing itself on her bedroom walls. Hundreds of drawings, with a virus like feeling, working to take over the inhabited surface. The subjects were taken directly from those who fill her phone’s Instagram feed. Reed often made herself follow the feed in a strange obedience, not allowing herself to pick and choose what she found visually pleasing.

The images are stripped of their natural environments, leaving a peculiar subject matter. When grouped together, the viewer is left with odd pairings. The Instagrams made into drawings, brings social media into a more physical form, pen and paper, simplifying and complicating the images at the same time. The process of drawing each Instagram by hand, makes each post seem special, yet when displayed with several others the details of the artworks are often lost in a sea of drawings. Reed’s work invites the onlookers to gather their own conclusions of social media’s impact on our daily lives.